Advertise

KNYE Blasts Your Message

Several Times A Day

To Over 75,000

Potential Customers In The Valley!

COMPARE THE RATES FOR YOURSELF
CHECK CIRCULATION AND PRICE
KNYE GIVES YOU THE BIGGEST ADVERTISING PUNCH FOR YOUR DOLLAR
RATE CARD
Effective August 1, 2006

PACKAGE RATES

Package One

200 – 60 Second Spots within a month $1,300.00
*includes production and studio voice talent

Package Two

100 – 60 Second Spots within a month $ 900.00
*includes production and studio voice talent

Package Three

64 – 60 Second Spots within a month $ 500.00
*includes production and studio voice talent

Any commercial changes after original production airing will be an additional production fee of $100.

* STAND ALONE – PREMIUM SPOTS ARE AVAILABLE

Pre-produced Spot Rate

60 Second Spot – $25* per spot (Non-Package, listed above)

*KNYE must approve spot prior to airing commercial for content

No 30 second spots will be available.
KNYE reserves the right to review all commercials before airtime for content.
The contract must be signed and payment received prior to the commercial airing.

1230 Dutch Ford Rd. Phone: (775)537-6100
Pahrump, NV 89048 Fax: (775)537-6574
Email: Karen@knye.com
www.knye.com

7 REASONS WHY RADIO ADVERTISING WORKS

Research studies have demonstrated that radio can be a cost-effective medium. Research studies help us understand the implications of Ad Avoidance in advertising strategies and shows Radio to have a bigger net outreach then TV, Print or any other media. It is also important to consider how radio’s particular strengths can compliment other

1. Targeting audiences efficiently: Each station has it’s own clearly defined core target audience in any given area. So advertising can be targeted to the relevant audience with minimum wastage.

2. Reaching people at relevant times: Nine out of 10 people listen to the radio while doing something else. Furthermore, radio listening is greater than TV viewing until mid-afternoon, thus providing an opportunity to reach people first thing in the morning, on their way to work, on breaks, out shopping, etc. This puts radio in a powerful position to influence the shopping decision making process at relevant times.

3. Reaching people in relevant places: Radio is a highly portable medium that saturates lots of different environments. It’s possible to reach people at home, in the car, on public transportation, at work, virtually anywhere all using radio. No other advertising medium offers this variety of different consumer locations.

4. Increasing brand presence: Consumers spend on average a third of their day with Radio. This builds a high level of presence in the minds of consumers throughout their day.

5. Getting closer to the consumer: Radio is an intimate medium, generally listened to by people on their own, often in personal spaces. So it operates on a much more human level than media such as print. Listeners develop a strong trusting relationship with their preferred station and are more likely to consider that the brands advertised on their station are for people like them.

6. Bringing a brand to life: A brand that has traditionally been advertised in print media can be brought to life on radio by giving it a voice. As a result, it communicates with consumers in a much more multi-dimensional and richer way.

7. Reaching beyond your immediate consumers: Real time media such as radio is much more intrusive than static media. If a reader isn’t interested in a particular product or service, they simply turn to the next page in the newspaper or magazine. This active ad avoidance is prevalent in TV (channel surfing) but far less in radio. Radio attracts very low levels of Ad Avoidance. Think about it – how often do you change your radio station? Do you change it because a commercial comes on? Do you just keep listening? Well, so do your customers! media in mixed media campaigns. Quality AND Quantity Now, your potential customer is actually paying attention to your ad. You’re already ahead of the game! Ask yourself how many times a day you get to try to reach that KNYE advertisers get to choose the number of times per day their ads blasts through the valley to a By comparison, the Pahrump Valley Times has 8,300 subscribers and is published TWICE a week . potential customer with other media? potential 75,000 customers. To receive the local television stations, viewers must have an antenna in addition to their dish or cable system.

Where is your advertising dollar better spent?

Advertising in the face of recession: History shows it works.

Written by David Bohan: ‘Marketing Matters’ column that appears twice a month in the business section of The Tennessean.”

“Early to bed, early to rise, work like h*ll and advertise.”

That was the marketing mantra of Cohen Williams, patriarch of Martha White Foods. In times of economic uncertainty, it is especially smart to heed this sage advice.

It might sound insane right now—considering the decline in consumer confidence, the perils in the financial and housing markets and the slowdown in retail spending—but this is a great time to be in marketing.

Historically, companies that take aggressive action during recessions win.

A Profit Impact of Marketing Strategy (PIMS) study found that marketers who maintained or increased advertising expenditures in a recession bounced back stronger than those who hunkered down and lowered their voices. Their market share grew three times higher than brands that cut spending, and their profits were five times stronger in the first year of economic recovery.

An American Association of Advertising Agencies study found that companies with even modest increases in marketing and advertising spending during the last recession saw gains in market share.

A tough economy is also a fertile time for innovation and for introduction of new products. An example is one that has lasted for decades, television’s venerable “soap operas.” Proctor & Gamble piloted this new entertainment medium during the Great Depression to help sell laundry detergent, hence the very name.

The 1974 recession lead to creation of the discount brokerage industry with Charles Schwab. Cable television networks CNN and MTV were launched during double dip recessions of the early 1980s, and airlines’ now-ubiquitous frequent flier programs were a marketing tactic born of the same economic downturn.

Apple’s iPod was introduced at the depth of the tech-bust “dot bomb” period. While not immediately successful, the iPod’s impact on the music industry has been profound.

Advertising Age columnist Jack Neff offers five tips for marketers who want to survive in tough economic times.

• First, don’t cut the marketing and advertising budget. Maintaining or even increasing spending can create opportunities in times when the overall level of spending may be dropping. Your message will more likely be heard during times of less noise.

• Second, maintain strong new product launches. Will history repeat itself with another category-changing introduction such as the discount brokerage or the iPod?

• Third, beware that discounting can be addictive. Did Taco Bell’s under-a-dollar value menu that was introduced in the early 1990’s forever brand it as a place for cheap food? Discounting as a tactic can be effective. Discounting as a strategy is potentially dangerous.

• Fourth, if you have a new product or service to introduce, make sure it fits the times. Ideally, something new in bad economic times recognizes the recession’s reality and provides a remedy to a problem.

• Fifth, you can’t go wrong with diversion. If times are difficult, give people something to take their minds off the current economic storm. Promotions and messages need to be upbeat.

So whether you are selling flour, furniture or real estate, get a good night’s sleep, and you might find some “Hot Rize” when you get up.